Lexter is a Swedish sound design company with a mission to explore the potential of sound technology. We approached them with an idea as bold as it was optimistic – was it possible to create an invisible sound corridor via hyper direcional sound technology, in which a blind runner could run straight, all by himself, without human assistance?
To explore this we needed a fearless expert with extraordinary hearing abilities that could help us develop the technology. In collaboration with Parasport (Swedish Paralympics Association) we found Oscar Widegren – an 18-year-old blind athlete from Stockholm.
After months of training together – optimizing and calibrating the technology, isolating disturbing reverbs and echoes, and trying to find the exact right frequency, it all boiled down to the big day. And on March 17 in a stadium outside Stockholm, what should have been an impossible run suddenly became possible.
Together with Lexter we now have discussions with Parasport Sweden and visually impaired athletes in the Swedish Paralympics squad about making this technology available on a larger scale. To be continued...
Read more about the project at http://theimpossiblerun.com
Big shout-out to Bacon Productions – Nådde, David, Richard, Anna, Rima and everyone else involved in the project, for the million dollar look.
Getinge is a leading global provider of products and systems that contribute to quality enhancement and cost efficiency within healthcare and life sciences. At the beginning of 2017 they merged all of their brands and became One Getinge.
Our first campaign needed to explain the global company’s transition, from being a portfolio of several different suppliers to one full-service partner – one brand. This was the main message both internally to Getinge’s 15.000 employees around but also for their customers, both existing and new. At the same time, Getinge’s vision is to become a more human-centric and emotional brand, so it was also important for the film to work as an emotional first story about the new Getinge.
The film was directed by Joanna Nordahl at Indio Film.
Campaign for Swedish realtor Svensk Fastighetsförmedling and the new communication concept "Koll på läget" (rough translation: knowing the situation). But since the situation (market, styling, sellers, buyers e.g.) is always changing and evolving, we wanted to show – or rather to prove, that Svensk Fastighetsförmedling constantly explores new ways to know and understand their customers better.
Therefore, we created "Visningskollen" — an experiment that shows what potential buyers are interested in when looking at an apartment. With eye tracking glasses from Tobii Technology we could get accurate data on what different people looked at the most, at first sight, and in what order.
The campaign included a web film, an interactive campaign site, radio commercials, and posters that were put up in the realtor's 230 stores around Sweden.
Swedish case film on the bottom of the page.
The client(s) – Visit Sweden, Business Sweden & The Swedish Institute, wanted to promote Sweden and strengthen the image of Sweden abroad as a creative country in order to attract talent, tourism and investments. The goal of the campaign was set at an earned media reach of 24 million on global market.
In 2011 Sweden was ranked as the world’s most creative country due to its high levels of talent, technology and tolerance. And tolerance, which was defined as openness and diversity, is where Sweden stands out the most. A small country as Sweden has always been dependent on adopting new ideas from the surrounding world, and it is even more important today in order to stay in the creative forefront.
Our strategy was to prove that being open to new perspectives and a diversity of ideas are crucial for creativity to flourish. So we launched the platform Democreativity.com, a collaborative tool designed to create ideas and build on others’, aimed to inspire creators all over the world.
Democreativity was promoted by media, by ministers, at global conferences, by universities, and opinion leaders. Total media reach was 147 million and the project received well over 500 game ideas from 126 countries.
2014 European Excellence Awards Nominee
2014 Spinn Awards Digital of the Year Silver
The brief was to create a global key visual for ABSOLUT OAK – a whole new darker kind of vodka that's rested on oak barrels.
The visual needed to be instant and simple enough to understand at a quick glimpse, yet sophisticated enough to fit the brand promise and the new product's exclusivity.
Lantmännen is one of the largest groups within food, energy and agriculture in the Nordic region. It's owned by 29,000 Swedish farmers and has 8,000 employees. In 2015 the company made one of its biggest changes in history – a new farming method for wheat which reduced its carbon footprint by 20%.
The first actual product to be launched from this new farming method was Lantmännen owned Kungsörnen's new wheat flour. To launch both the new product, as well as communicate Lantmännen's new environmental friendly initiative, we created a short 3D animated film about how we, today and together, can shape the future.
Swedish version of the film on the bottom of the page.
Mikael used to be a photographer and has shot everything from flashy fashion and ambiguous indie, to album covers and iconic portraits.
2010 Rookies Hjälper Rookies, Galleri So Stockholm, Sverige
2009 Sweden Hall, Photomania festival Kaliningrad Oblast Russia
2009 Museum of Contemporary Art Vitebsk, Russia
2008 Museum of Modern Art Minsk, Belarus
2008 Planket 08 Stockholm, Sverige
2008 Nyans 2008 Stockholm, Sverige
2008 Centrum För Fotografi (CFF) Stockholm, Sverige
Visit site to see more photo work.
On the side, Noak loves creating music and has produced sounds for H&M, JC Jeans & Clothes, Social democratic party e.g., and in 2011 he was awarded the Ted Gärdestad scholarship for the song Kom hit.