Campaign for Swedish realtor Svensk Fastighetsförmedling and the new communication concept "Koll på läget" (rough translation: knowing the situation). But since the situation (market, styling, sellers, buyers e.g.) is always changing and evolving, we wanted to show – or rather to prove, that Svensk Fastighetsförmedling constantly explores new ways to know and understand their customers better.
Therefore, we created "Visningskollen" — an experiment that shows what potential buyers are interested in when looking at an apartment. With eye tracking glasses from Tobii Technology we could get accurate data on what different people looked at the most, at first sight, and in what order.
The campaign included a web film, an interactive campaign site, radio commercials, and posters that were put up in the realtor's 230 stores around Sweden.
Swedish case film on the bottom of the page.