In 2013 The One Show Student brief was to create a digital activation idea for the non-profit organization Pencils of Promise which works for every child's right to an education.
The goal of the campaign was to raise one million dollars. But rather than focusing on a few large donations, we focused on micro donations. And a lot of them. With a low threshold (using only your smartphone) and a strong incentive to participate, we created a virtual classroom with one million seats to fill.
2013 One Show Student Awards Bronze Pencil
2013 One Show Student Awards Merit: Integrated Branding Campaign
2013 One Show Student Awards Merit: Online Ad