Getinge is a leading global provider of products and systems that contribute to quality enhancement and cost efficiency within healthcare and life sciences. At the beginning of 2017 they merged all of their brands and became One Getinge.
Our first order of business was to create an internal campaign for Getinge's + 15,000 employees, that needed to explain the global company’s transition, from being a portfolio of several different suppliers to one full-service partner – one brand. At the same time, we needed to communicate Getinge’s overall vision to become a more human-centric brand, so it was important for the film to tell this first story about the new Getinge in an emotional way.
The film was directed by Joanna Nordahl at Indio Film.
The external campaign is right now in working progress and will be released in september 2017.